Gushwork AI editor interface redesigning an industrial equipment website

I’m a senior product designer creating experiences for evolving products since the last 5 years.


My work focuses on thoughtful interactions, refined systems, and experiences that feel natural from the very first scroll.

Experience

May 2024 - Present

Gushwork [Bangalore, India]

Shipped the Gush AI Editor, a natural language interface where clients edit their own websites in plain English. 700+ edit requests in its first 90 days, almost none reverted, and engineering no longer sits in the client change loop


Owned the core SEO content dashboard and the automated keyword research pipeline, which turned weeks of manual analyst work into same-day runs

Designed the spam filtration system protecting inbound leads across all client websites: static rules up front, an AI agent behind them

The role has grown well past design over two years. I write the PRDs, run the research, design every screen, and carry dozens of features end to end into production

Built internal pipelines connecting Linear, Claude, and Figma, cutting the distance between an idea and a shipped feature

Apr 2023 - Jun 2025

Nudge AI [San Fransisco, US]

Designed a clean and approachable online presence with an emphasis on accessibility and readability. The project combined branding, interface design, and thoughtful motion to create an experience that felt both contemporary and long-lasting.

Sep 2022 - May 2024

Daolens [Bangalore, India]

Owned product design end-to-end for 3 innovative products spanning across decentralized organizations, data analytics, and creator economy verticals


Adeptly created wireframes, high-fidelity interactive prototypes, mockups vividly conveying concepts; closely collaborated with engineers for flawless implementation

Designed compelling brand visuals and high-conversion partner deck with marketing team to boost sales

Conducted multiple user research, usability testing to refine design language and experience across the board

Strategically directed Marcat’s (our previous product) design-first, meme-driven social media presence; creatively grew Twitter following to 400+ in <1.5 months from launch. alongside managing the entire design direction.

Jul 2021 - Jun 2022

Leap [Bangalore, India]

Worked hand-in-hand with product team, designers and functional experts from ideation through final
implementation of mockups and interactions with the devs.


Designed high-performing Facebook Ad creatives for an audience of 11M, boosting CTR by 30%

Worked on holistic visual design oversight for apps, websites, and product experiences

Streamlined design workflows by systematically handling UX and visual design tasks for cross-functional stakeholders

Conducted meticulous user research, coordinating stakeholder sessions to align on user needs

Readings

Steve Jobs biography book cover by Walter Isaacson
The Creative Act: A Way of Being book cover by Rick Rubin
Dieter Rams Less but Better book cover
Design of the 20th Century book cover with wooden chair
Helvetica Forever book cover
The Design Book cover
Klaus Klemp Design book cover
Designing Design book cover by Kenya Hara
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Simple by choice. Human by design.

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